Objective of the project
POSITIVE aims to solve loneliness of the seniors caused not by social isolation resulting from immobility - but by a lack of a meaningful purpose in life or disconnection and boredom even when active around people. The once most popular reason for living - family - is now harder to depend on. The job market after retirement is hostile. The top needs in Maslow’s hierarchy, like self-actualization, become more prominent. Seniors actively look for products catering that on the market but there is nothing like that in a way it is there for the younger generation.